Illustration of six people holding laptops, papers and a phone, each connected by a line to one person in the centre

About Synaps

The connection between your business and its growth.

A synapse is where a signal passes from one part of a system to another. Synaps was built on the same principle: growth happens when every part of a digital presence is connected and communicating.

Our Mission

One team for all of your digital marketing.

Most established businesses buy their website from one supplier, their SEO from another and their ads from a third, and nobody sees the whole picture. We want to be the single team that handles all of it, so strategy, build, content and ads are planned together. We use AI to get through the work faster, and people to decide what's worth doing.

Illustration of a man in a tie leaning his whole weight into a large boulder to push it forward

Our Vision

A business that runs its marketing as one system.

We'd like to see the end of marketing stitched together from suppliers who never talk to each other. Our aim is for the businesses we work with to run their website, search, content, social and email as one system, so what they learn from one channel improves the next.

Illustration of a man in a tie at the top of a tall ladder, shielding his eyes to look into the distance

Core Values

Clarity

Eliminating complexity to focus on the decisions and metrics that drive real business growth.

Connection

Uniting strategy, data and creative into one system, so every channel strengthens the next.

Precision

Purposeful targeting, considered design and careful implementation. Every detail earns its place.

Momentum

Turning insight into action. We test, learn and refine to keep your growth engine moving.

Integrity

Transparent reporting and honest advice, even when the numbers are difficult. Your business comes first.

Partnership

Moving as one team, with a shared commitment to your long-term success.

The people behind Synaps

Meet the founders

Mbuso runs the marketing and creative side. Sinesipho builds the websites and the systems behind them. Between them, they cover the whole job.

Mbuso Goba, co-founder and director of Synaps

Marketing & creative

Mbuso Goba

Co-Founder

2 years in digital marketing

Connecting market insight, compelling content and digital experiences to help businesses reach the right customers.

Skills & expertise

  • Market research
  • Search engine optimisation
  • Email marketing
  • Social media marketing
  • Content marketing
  • Copywriting
  • Frontend web development
  • Basic design skills
Sinesipho Matam, co-founder and director of Synaps

Engineering & development

Sinesipho Matam

Co-Founder

2 years in software engineering

Bringing software engineering, web and backend development together with content marketing to support connected digital experiences.

Skills & expertise

  • Software engineering
  • Web development
  • Backend development
  • Content marketing

Ready to connect your business to its next stage of growth?

Your website, content, advertising, SEO and customer relationships shouldn't operate separately. Connect them.