Copywriting
Words that make customers understand you.
Copywriting is writing the words for your website, ads and emails. We write them so customers understand what you offer and know what to do next.
What is copywriting?
Copywriting is the writing on your website, ads, emails and sales material. Good copy tells a stranger what you do, why they should pick you and what to do next.
Poor copy leaves them confused, and they leave. You know your business well, but explaining it to someone who knows nothing about it is a skill of its own.
You might need this if…
- Visitors read your website and still ask what you actually do.
- Your ads or emails get very little response.
- Your website, social pages and brochures all sound different.
- You know your business well but struggle to put it into words.
What we do for you
- We work out what your business should say, and in what order.
- We write your website pages and landing pages.
- We write your ads, emails and sales material.
- We agree how your business should sound, and write it down so it stays consistent.
What you get
- A messaging guide: what you say, and to whom
- Finished writing for each page of your website
- Writing for your ads, emails and campaigns
- A short tone of voice guide
Why it matters to you
Customers decide in a few seconds whether a business is right for them. Clear writing helps them say yes. When your website, ads and emails all tell the same story, customers trust you more and are less likely to get confused along the way.
How copywriting works with our other services
Copywriting connects to 6 of our other services. Here is what each one does for your writing.
Web Development
Gives your words a website that is easy to read and use.
02SEO
Shapes your writing around what customers search for, so the right people find it.
04Email Marketing
Writes emails people open and act on.
05Branding
Keeps your tone of voice the same wherever customers meet you.
06Content Creation
Puts the right words with every photo, video and article.
07Social Media Marketing
Writes posts and replies that sound like you and get people to respond.
Common questions
How much does copywriting cost?
It depends on how many pages or pieces you need, from a single landing page to a whole website. We quote after a short call, so you know the price before any work starts.
Can't I just write it myself?
You can, and you know your business best. We write the words that explain it to someone who knows nothing about you, which is harder than it looks.
Will it sound like my business?
Yes. We start by agreeing how your business should sound, then write everything in that voice. You get a short tone of voice guide so it stays consistent.
What do you write?
Website pages, landing pages, ads, emails and sales material.
Need help with copywriting?
Tell us what you are trying to achieve and we will tell you what we would do first.